A Web Content Specialist is primarily responsible for creating, editing, managing, and optimizing content for websites. This role requires a blend of technical proficiency, creative skills, and a deep understanding of digital marketing principles. The specialist ensures that the content aligns with the organization’s goals, brand voice, and SEO strategies to enhance visibility and user engagement.
Web Content Specialist Responsibilities:
- Oversee the day-to-day management of the PSW website, ensuring functionality, performance, and security.
- Upload, maintain, and optimize website content to ensure accuracy, relevance, and timeliness.
- Publish new content following the content calendar, ensuring alignment with PSW’s marketing and communication strategies.
- Optimize published content to meet new SEO and stylistic standards, improving search engine rankings and user experience.
- Collaborate with Marketing and IT teams to develop new web page layouts that enhance user experience and meet business objectives.
Web Content Specialist Job Details:
| Title | Details |
|---|---|
| Posted On | 29 June 2024 |
| Job Type | Full Time |
| Sector | Govt |
| Industry | Pakistan Single Window (PSW) |
| Experience | 3 Years |
Content Collection & Knowledge Management:
- Maintain digital platforms and develop visually engaging content for relevant stakeholders and key audiences.
- Manage and update a digital repository of communication assets, creating high-quality content from various sources to inform, raise awareness, and educate stakeholders.
- Work with the communications team to develop, deliver, promote, and evaluate communications activities, both online and offline, which engage and influence key audiences.
- Support the team in delivering influence and visibility goals for PSW and ensure that impact is achieved through KPIs.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
Continuous Improvement:
- Seek ways to improve content campaigns and the publishing schedule, ensuring content remains fresh, relevant, and engaging.
- Stay up-to-date with industry trends and best practices in web content management, SEO, and digital marketing.
- Provide recommendations for website and content optimizations based on data-driven insights and user feedback.
- Keep up to date with best practices in web content management and digital marketing, implementing improvements as needed.
- Digital Platform Management:
- Maintain digital platforms and develop visually engaging content for relevant stakeholders and our key audiences.
- Manage and update a digital repository of communication assets and create high quality content from a variety of sources to inform, raise awareness and educate.
- Work with the communications team to develop, deliver, promote and evaluate communications activities, both online and offline, which engage and influence key audiences.
Blog and Content Creation:
- Create and manage a blog that provides valuable insights, news, and updates related to PSW’s initiatives and industry trends.
- Write engaging blog posts that attract and retain the interest of the target audience.
- Edit and proofread blog content to ensure accuracy, coherence, and adherence to PSW’s brand voice and style guidelines.
Web Content Specialist Job Qualification:
- Bachelor’s degree in Communications, Marketing or a related field.
- Proven experience (3-5 years) in web content management, digital marketing, or a related role.
- Strong understanding of SEO best practices and content optimization techniques.
- Proficiency in using content management systems (CMS) and web analytics tools.
- Excellent writing, editing, and proofreading skills.
- Ability to create visually engaging content using graphic design tools (e.g., Adobe Creative Suite, Canva).
- Strong organizational and project management abilities.
- Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
Web Content Specialist Job Skills:
- Strong communication and interpersonal skills.
- Attention to detail and commitment to high-quality work.
- Proficiency in HTML/CSS is a plus.
- Familiarity with social media platforms and digital marketing strategies.
- Analytical mindset with the ability to interpret web analytics and provide actionable insights.
How to Apply?
Interested candidates wants to apply for this position and meet the required criteria can apply through the link given below.
