Your role as Google Ads Specialist will include strategy development, campaign launch, and ongoing management. Your mission will be to boost our visibility online, attract more targeted visitors, and raise the return on investment (ROI) of our advertising budget. Your primary responsibility will be to collaborate with the marketing group to develop and implement advertising campaigns that help us reach our long-term goals.

Table of Contents

Google Ads Specialist Job Responsibilities:

Create, launch, and oversee PPC, display, and video advertising campaigns on Google.
Optimize the performance of pay-per-click (PPC) ads by conducting research and selecting relevant keywords.
Ads that are both aesthetically pleasing and written persuasively should be created in accordance with the campaign’s objectives.
Be on the lookout for ways to optimize and enhance your campaign by monitoring and analyzing its performance indicators.
To increase conversion rates, it is necessary to continuously analyze and optimize landing pages.
Always stay aware of what’s new and what works in pay-per-click (PPC) advertising, especially with Google Ads.
Report on the campaign’s progress on a regular basis and give stakeholders useful information.
Help the marketing team coordinate their advertising campaigns so that they achieve their overarching objectives.
Maximize return on investment by managing budget allocation and bid methods.
Find out which ad wording and landing pages perform best by running A/B tests.
Verify that all Google Ads regulations and standards are being followed.

Google Ads Specialist Jobs Details:

Title	Details
Posted On	23 July 2024
Job Type	Full Time
Sector	Private
Company	Wix Patriots
Salary	Rs40, 000.00 – Rs60, 000.00 per hour

Google Ads Specialist Job Role:

Managing the campaign.

Campaign Setup: Developing and launching Google Ads campaigns that are customized to meet specific business goals, such increasing brand recognition, sales, or lead generation.
Search Engine Optimization (SEO): Finding out what people are searching for by performing extensive keyword research.
Making ads: coming up with interesting ad text that will appeal to the intended demographic and support the objectives of the campaign.
Manage bids to make sure ads are placed where they will have the most impact at the lowest possible cost.

Monitoring and optimizing performance:

Google Analytics and other similar tools are used in an analytics review to examine campaign performance data in order to determine the efficacy and find improvement opportunities.
Ad creative split testing, targeting parameter refinement, and bidding strategy adjustments are all examples of optimization tactics that can be used to boost campaign success.
Advertising budget management that maximizes return on investment (ROI) and accomplishes campaign goals is known as budget management.

Analysis and Reporting:

Reporting on a Regular Basis: Reminding stakeholders of campaign performance metrics, offering insights, and suggesting ways to optimize them in regular reports.
Return on Investment (ROI) Analysis: Determining the efficacy of advertising expenditure by computing ROI and other pertinent key performance indicators.

Keep Up with the Latest Trends in the Industry:

Ongoing Education: Being well-versed in all things pertaining to digital advertising platforms and Google Ads, including industry trends, best practices, and algorithm upgrades.
To be competitive in one’s field, one must continually enhance their skills through means such as self-study, workshops, and certifications.

Google Ads Specialist Job Qualification:

Work history as a Google Ads Expert or a comparable position is required.
Familiarity with all aspects of Google Ads, from search to display to video ads.
Proficiency in managing bids, developing effective ad copy, and researching keywords.
Skilled user of Google Analytics and similar site analytics platforms.
Proficient in data interpretation and analysis; able to make sound judgments based on analysis.
Proficient in split testing and optimizing conversion rates.
Able to handle numerous campaigns at once and excellent project management abilities.
Superb abilities in both individual and group collaboration.
Being certified by Google Ads is an advantage.